Marketing funnels are important to selling any product online. It has worked wonders for thousands of online and brick and mortar businesses! But there’s one funnel that can help you sell high priced core products better… A tripwire funnel.
An example is in Frank Kern’s Funnel I reviewed earlier (Free Book + Shipping Offer).
In this article, I’ll help you discover this super funnel that can help you get leads, convert them into paid customers, and even segment them. I’ve written this article for business owners like you. This has worked for me and my clients for years now and I’m excited to share everything I know with you!
Now, let’s start by discussing what tripwire funnels are exactly…
What Are Tripwire Funnels?
Tripwire funnels are no doubt one of the most powerful marketing funnels. It involves selling an irresistibly low-priced product to a targeted audience and up-selling those who buy into a high-priced core offer.
The idea is to ask them to make micro-commitments since buying an expensive product might be too big of a commitment for them (well, at least right now). But once they’ve bought your low-priced tripwire offer, selling them your more expensive product will be so much easier.
Think about it. People that take advantage of your irresistible low-ticket offer are technically paid customers already—no longer just leads. After consuming your product and seeing its value, they would instantly have an emotional connection with you. Yes, they will start to trust you.
They might think, “Hey, this guy’s a super expert. I’d love to buy his core product since I trust him and I know I’ll find the core product valuable too.”
Isn’t it cool? Well, tripwire marketing isn’t exactly a new concept. It has been around for a very long time. Even brick and mortar businesses offer low-priced products to draw you closer to their core product.
Today, it still helps businesses get leads and sell their info products online!
Why Tripwire Funnels Are Essential
Most marketers traditionally use lead magnets (a free offer in exchange for someone’s email) to get leads. After getting leads, they nurture these leads for days, weeks, or even months until they turn into paid customers.
Yes, this still works but most leads are hard to sell to and easily go cold. You’re looking at a complex email and content marketing strategy pull this off…
Tripwire funnels, on the other hand, can help you get leads and convert them into customers upfront. Another great benefit is that you can break even on your advertising costs immediately since prospects are converting into paid customers at a very early stage.
The main purpose of tripwire funnels is customer acquisition. It works best in front of any higher priced products you’re selling. It’s super effective for most businesses as well!
Tripwire funnels can help your business in three major ways:
- They convert non-buyers into first-time buyers
- They highly encourage repeat purchase
- They can also segment people based on their relevance to your product-line
As you can see, tripwire funnels do more than get leads and sell your products. They actually help increase each customer’s value to your business. In that way, you’re looking to sell not only your current products but anything you’d have in the future!
How it Works to Get Leads and Convert Them Into Customers
Your tripwire offer should be so irresistible that people would feel like a fool to ignore it. It should be highly valuable to them and it should also contain the quality that they’re looking for. Ideally, it should also be priced low.
Now, you may be thinking, “How low should I price my tripwire offer?”
Because of the delicate nature of this relationship, you don’t ask for a big commitment. Therefore the pricing of the offer that you are using in the funnel is somewhere between $1 and 10% of the price of the core product that you want this customer to buy from you. Think of it as impulse buying. It should be so valuable yet really low priced to work!
This is not a hard rule, but a rule of thumb. Meaning that this is for guidance only. The most commonly used price in my client’s business is $7, followed by $27.
In my own business, which is a consulting service business, the lowest I have ever charged as a tripwire was $497. Then I changed it to $997 per month for entry-level but super valuable concierge service for digital marketing.
The point is to make it a no-brainer for your potential customer to buy your products with as little commitment or risk required. The price is just relative to the perceived value.
The secret to making tripwire funnels work is to immediately take people that buy your tripwire offer not to a thank you page, but to an upsell page. Yes, you should quickly bring them to your core offer!
Some may buy your core offer right there but most wouldn’t. Even if they don’t, you can wait until they finish consuming your tripwire offer and bring them to the upsell page once again.
If you “tease” them right with your tripwire offer, they would be dying to learn more from your core product. Since you have an emotional connection with them and they already trust you with the quality you provide, selling a higher priced product to them will be super easy!
Creating Your Own Tripwire Funnel
Now that you know how powerful tripwire funnels are, it’s time to create one for your core product. But first, let me be honest here and tell you it isn’t a walk in the park to create this type of funnel…
You need landing pages, sales pages, email campaigns, and paid ads to maximize what tripwire funnels can do to your business. Don’t get discouraged, I’m actually excited to help you create your own tripwire funnel and start making a lot of money from your products.
If you want to build highly converting tripwire funnels, you need a good CRM and autoresponder software. You need something that’s packed with features and will deliver you a good ROI…
My favourite are Infusionsoft, and Active Campaign.
Infusionsoft is the most powerful sales and marketing automation software.
I highly recommend using Infusionsoft to create your tripwire funnels (or any other funnels, as a matter of fact). I personally use this in my business and my clients’ as well. Compared to most software out there, Infusionsoft has been proven to bring the highest ROI.
I really love how Infusionsoft can help you send emails at the perfect time based on your customers’ actions. The only problem is how powerful Infusionsoft is… It’s so powerful that it can be challenging to master.
But don’t worry! As I’ve mentioned above, I’ll help you discover this super funnel that can help you get leads, convert them into paid customers, and even segment them.
I’m excited to share with you my FREE video training on converting a complete stranger into a paid customer using Infusionsoft. Watch this free video training today and I’ll help you master tripwire funnels!